Key Takeaways
- The Raleigh ONE is a new e-bike combining classic design with advanced technology, targeted at European urban markets.
- It features a 360Wh removable battery, a 250W motor, and offers a membership model for enhanced features.
- Priced at €2,699 / £2,399, it aims to leverage Raleigh’s heritage and dealer network against online competitors.
Innovative Features and Design
Raleigh has introduced the Raleigh ONE, a modern e-bike that merges classic British cycling heritage with contemporary technology. Officially launched today, the Raleigh ONE is designed for the urban mobility market in Europe, initially debuting in Germany, the Netherlands, and the UK. The bike combines high-quality materials and smart technology to create what Raleigh asserts is “the only e-bike you’ll need in the city.”
The Raleigh ONE stands out as a one-size, one-speed urban e-bike, featuring a sleek and minimalist design. It is equipped with a 360Wh removable battery, providing a range of up to 80 km (50 miles) in eco mode and approximately 50 km (31 miles) in boost mode, powered by a 250W Mivice rear hub motor. The bike maintains compliance with European regulations, offering a maximum assisted speed of 25 km/h (15.5 mph).
This e-bike utilizes a Gates carbon belt drive for a low-maintenance experience and is fitted with hydraulic disc brakes for enhanced stopping power. Integrated smart lighting, including wraparound rear lights and a dual front beam, enhances safety and visibility. Comfort is another priority, as the bike features riser handlebars and wide tires, making it suitable for all-day city riding.
Smart Connectivity and Membership Initiatives
Raleigh’s innovative approach also emphasizes connectivity. The bike includes an SP Connect mount for hands-free access to its app, which serves as a digital control center for ride data and security features. Users can take advantage of functionalities like auto-unlocking, journey tracking, alarm notifications, GPS location, and theft alerts.
The Raleigh ONE introduces a membership model with three tiers. The base plan, free of charge, offers essential features such as a ride dashboard and basic security, while the Core (€7.99/month) and Icon (€14.99/month) plans provide advanced services like automatic theft mode activation and comprehensive insurance options through Hepster.
The membership strategy allows Raleigh to provide enhanced security and functionality, although some users may balk at the added costs for features that are integral to the bike’s technology.
Market Position and Legacy
At €2,699 / £2,399, the Raleigh ONE is competitively priced among premium urban e-bikes, especially when considering its fast-charging capabilities, integrated lighting, and proprietary theft protection systems. Raleigh’s established dealer network and reputation in cycling, spanning over 130 years, also position it advantageously against many online-only e-bike competitors.
Raleigh’s EVP of Mobility, Selin Can, describes the Raleigh ONE as “a bold fusion of heritage and innovation.” By marrying traditional cycling roots with modern technological advancements, Raleigh aims to recapture its relevance in an evolving landscape dominated by digital connectivity and mobility services.
The Raleigh ONE marks not just a new product entry but a strategic move to adapt to the growing demand for smart, secure urban transportation solutions. While the initial offering includes basic tech for free, the inclusion of premium features behind a paywall may raise concerns for some customers regarding accessibility and value.
Overall, the Raleigh ONE presents a thoughtful approach to urban mobility, balancing performance, style, and connected features aimed at enhancing the cycling experience in modern cities.
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