Key Takeaways
- Product claims in beauty are transitioning from “clean” to evidence-based efficacy.
- Strategies for globally compliant artwork design and regulatory predictions will be discussed.
- Effective labeling methods can reduce risks and expedite market entry for beauty brands.
Webinar on Scaling Beauty Brands
Beauty and personal care brands are rapidly evolving to meet consumer demands while adhering to stringent regulatory standards. As these brands expand their global reach, they face the challenge of effectively communicating their product claims. To address these complexities, Esko is hosting a webinar titled “How to Scale a Beauty Brand in 2026: Claims, Regulations & Packaging Strategies” on December 2, 2025, at 9:00 AM Central Standard Time.
This event aims to provide attendees with insights from industry experts on navigating the dual pressures of innovation and regulation in the beauty sector. During the webinar, speakers will discuss the evolution of product claims, highlighting the shift from traditional “clean” branding to claims grounded in evidence-based efficacy. This transition reflects a broader consumer demand for transparency and credibility in the beauty industry.
Participants will gain knowledge about creating packaging and labeling that complies with global regulations. As brands work to meet diverse labeling requirements, understanding these regulations will be crucial for successful market entry.
The lineup of speakers features industry veterans who bring a wealth of expertise:
- Gwenael Bultelle: A Category Specialist at Esko, Bultelle has over 20 years of experience in refining processes within the consumer packaged goods sector.
- Lorne Lucree: The founder of Quiet Coyote, Lucree leads in beauty innovation and product development, specializing in formulation science and sustainability.
- Karen Yarussi-King: President of Global Regulatory Associates, Inc., Yarussi-King has over 30 years of experience providing guidance on beauty brand regulations.
This webinar serves as a platform for beauty professionals to learn about proactive labeling strategies that not only reduce risk but also enhance brand compliance in various markets. By implementing these strategies, brands can streamline their journey to market and ensure that they resonate effectively with consumers.
Marking the calendar for this insightful event is a step towards equipping beauty brands with the necessary tools to thrive amid evolving market conditions. With a focus on merging creative innovation with regulatory foresight, attendees will leave with actionable strategies to move their brands forward in 2026 and beyond.
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