SEV Laser Expands to 50+ Locations Nationwide with Affordable Pricing Model

Key Takeaways

SEV Laser has expanded to over 50 locations nationwide after adding eight new markets, including Orlando and Boston.
The med-spa industry is rapidly growing, with expectations for the U.S. market to reach $28.2 billion by 2034.
SEV’s transparent pricing and no-pressure approach have significantly increased client engagement and satisfaction.

SEV Laser’s Rapid Expansion and Industry Growth

SEV Laser, a med-spa chain specializing in laser hair removal, has seen remarkable growth, more than doubling its geographic presence in the past year. With over 50 locations across the United States, the company added eight new markets, including major cities such as Orlando, Phoenix, and Boston. Since January 2024, SEV has increased its number of locations by 67% and has experienced a 42% year-over-year growth in its client base.

The med-spa sector is thriving, with the American Med Spa Association reporting an increase in medical spas from 8,899 in 2022 to 10,488 in 2023. The U.S. med-spa market was valued at $6.9 billion in 2024, and projections show it could reach $28.2 billion by 2034, with a compound annual growth rate of 13.65%, according to market research from Novaoneadvisor.

Acquired by Levine Leichtman Capital Partners in 2023, SEV Laser is part of a broader trend of growth in the med-spa industry, paralleling companies like LaserAway and VIO Med Spa. These brands have expanded their networks significantly, with LaserAway operating over 130 and VIO exceeding 50 locations. Private equity investments in med-spas have totaled $3.1 billion in just five years, although private equity still controls only about 10% of the market.

Founder and CEO Sevana Petrosian emphasizes the brand’s mission to make aesthetic treatments more approachable and inclusive. She observes a shift in consumer attitudes toward beauty, where treatments are now perceived as maintenance and confidence boosters rather than fixes for perceived flaws. SEV’s treatment menu includes injectables like Botox and fillers, with laser hair removal prices ranging from $15 to $800 based on the treatment area and package type.

To further enhance accessibility, SEV offers transparent, location-specific pricing and introductory promotions. For instance, full-body laser hair removal costs $659 in San Francisco and $609 in Frisco, Texas. These strategies have quadrupled the average daily bookings for introductory offers and reduced client acquisition costs by 87%.

SEV also invites potential clients to try select treatments at no cost, including complimentary sessions for laser hair removal, facials, and Botox lip flips. This hands-on approach allows clients to experience the quality of SEV’s services firsthand.

The introduction of SkinPen, the first FDA-cleared microneedling device, is expected to become a cornerstone of SEV’s offerings. This versatile treatment caters to various skin types and addresses concerns from active acne to aging, aligning with trends favoring effective, low-downtime procedures.

Currently, SkinPen is available in SEV’s largest markets and will expand to additional locations by 2026. Petrosian is committed to launching only those treatments that can drive meaningful impact for clients from day one.

Established in 2010, SEV Laser started as a small practice in Glendale, California, and has since grown amid increasing competition in the sector. Petrosian asserts SEV’s commitment to transparency, inclusivity, and consistency sets it apart. Offering flexible options through single sessions or memberships rather than locked packages enhances customer satisfaction.

As SEV continues to grow, Petrosian envisions the company evolving into a comprehensive aesthetics wellness platform, focusing on integrated treatment plans that foster skin health, confidence, and empowerment for clients.

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