Key Takeaways

• Meha demonstrates a makeup routine for combination skin, utilizing budget-friendly brands and multi-step techniques.
• There is a rising consumer demand for inclusive formulations and products that cater to dual skin concerns.
• Meha’s preferences highlight a gap in the market for dual-benefit primers that balance oily and dry skin zones.

Balancing Act for Combination Skin

In a recent episode of the Street Talk: Make-Up series, Meha shares insights into managing combination skin, which presents both oily and dry areas. Her makeup routine is influenced by the need for balance, longevity, and a seamless finish, revealing consumer trends towards strategic layering, accessible brands, and digital resources for discovering products and techniques.

Meha uses Astral Cream as a universal moisturizer to address dry patches, highlighting a gap in the market for an effective primer suitable for both oily and dry skin. Her base includes L’Oréal foundation combined with E.L.F. concealer, demonstrating her preference for affordable, high-performing drugstore cosmetics. A touch of blush from E.L.F. and contouring with Barry M Contour Stick further emphasizes the practicality of her routine.

To set her makeup, Meha applies Huda Beauty’s Pound Cake powder for a matte finish and longevity. She employs Studio London setting spray twice, using a fan to expedite the drying process, which enhances product absorption and durability. The finishing touches are completed with lashes from Shein and lip liners by Barry M. Meha’s choices showcase effectiveness and convenience over brand loyalty.

This informed consumer actively seeks knowledge through YouTube tutorials, demonstrating a desire to learn techniques tailored to her specific skin needs. When shopping, she prefers in-store experiences, especially for matching foundation and concealer shades—an important consideration for those with combination skin.

Meha expresses a desire for a versatile primer capable of addressing both oily and dry areas, pinpointing a market opportunity for brands to develop dual-benefit solutions. Key challenges consumers face include a lack of such hybrid primers and the search for affordable options without compromising finish. Enhanced access to real-world testimonials and tutorials would further empower consumers in their product choices.

For brands and retailers, Meha’s experience illustrates valuable insights into consumer behavior. Shoppers with combination skin are creatively combining products from various brands, indicating an increasing demand for multifunctional offerings. Application techniques, such as multiple rounds of setting spray and the use of drying fans, underscore the importance of rituals that extend makeup wear beyond formulation alone. While online tutorials are influential in driving product trial, in-store confidence in color matching remains crucial for consumers.

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