Key Takeaways
- Telefónica Tech partners with Perplexity to launch ‘Perplexity Enterprise Pro’ for B2B customers in Spain.
- The service offers real-time, AI-driven search capabilities with advanced security features and a three-month pilot program.
- This collaboration aims to enhance decision-making efficiency and supports Telefónica’s commitment to democratizing AI technologies.
AI-Driven Search Solutions for Businesses
Telefónica Tech is collaborating with Perplexity, an AI-powered search engine, to launch ‘Perplexity Enterprise Pro’ aimed at the B2B sector in Spain. This partnership enhances Telefónica’s offerings by providing businesses with an advanced search tool designed to streamline information retrieval.
The ‘Perplexity Enterprise Pro’ service utilizes an AI-enhanced search engine to analyze data from the internet, proprietary sources, and internal customer data in real-time. This ensures that users receive verifiable answers, complete with citations and multimedia content, significantly reducing search time and enhancing decision-making processes. Additionally, it offers unlimited assisted search queries to help refine user inquiries and deliver optimal responses while maintaining high standards of security and data privacy.
Telefónica Tech promises a smooth implementation process by complementing the service with professional support. They will conduct a three-month pilot for businesses interested in testing the service. During this pilot, Telefónica will not only provide training but also continuous support to ensure effective integration of the tool into customer operations, aligning its use with organizational goals.
The platform features single sign-on (SSO) for secure access to corporate systems and includes a commitment to not using customer data to train language models, along with deleting queries after seven days. The service also boasts SOC2 certification, affirming effective data protection and a user management model for easy team access adjustments.
Alberto Sempere, director of services of innovation and partnerships at Telefónica Tech, noted that the launch of ‘Perplexity Enterprise Pro’ reflects the commitment to providing B2B customers with cutting-edge tools that enhance productivity and efficiency. He emphasized how the solution can address complex inquiries rapidly, benefiting corporate decision-making while maintaining stringent security protocols.
Emily Jorgens, head of enterprise partnerships at Perplexity, added that businesses globally continuously make significant decisions, and having reliable, AI-driven information is invaluable. She emphasized the natural synergy between Perplexity and Telefónica given their mutual understanding of the needs of business decision-makers.
The collaboration aims to solidify Telefónica’s presence in the B2B segment with a comprehensive service tailored to various customer needs. This partnership reinforces Telefónica’s ongoing commitment to making AI solutions more accessible.
Furthermore, Telefónica also offers ‘Perplexity Pro’ for B2C clients across Spain, Brazil, the UK, and Colombia, providing a free 12-month access as part of its strategy to democratize AI technology. Since January, Movistar has been the first to implement this advanced AI search engine for its customers, demonstrating Telefónica’s leadership in integrating innovative solutions within telecommunications.
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