Toyota Offers $7,000 Discount and 0% Financing on New EVs

Key Takeaways

Toyota is offering significant discounts and 0% interest rates on its new 2026 electric SUVs: bZ, C-HR, and bZ Woodland.
The 2026 C-HR starts at $37,000, while the bZ begins at $34,900, and both models qualify for up to $7,000 in lease cash bonuses.
Competitors like Hyundai and Chevy are offering greater discounts, up to $10,000 on their EV models.

2026 Electric SUVs Hit the Market

The 2026 Toyota electric SUV lineup, including the bZ, C-HR, and bZ Woodland models, has just reached dealerships, prompting the manufacturer to introduce substantial financial incentives. While the recently unveiled 2027 Highlander EV drew attention, the C-HR and bZ models are now available at competitive prices thanks to Toyota’s promotional offers.

The 2026 C-HR was anticipated to emerge as Toyota’s budget-friendly electric SUV. However, its starting price is set at $37,000, which is slightly more expensive than the bZ’s starting point of $34,900. Despite not hitting the hoped-for $30,000 mark, Toyota is offering a $7,000 lease cash bonus, making the purchase more appealing.

Leaser options include favorable financial arrangements through Toyota Financial Services (TFS), with up to $6,000 in additional cash incentives or 0% APR financing for up to 72 months. For buyers, the 2026 models qualify for a $5,000 customer cash discount, reducing the bZ price below $30,000 and the C-HR to around $32,000. The bZ Woodland starts at approximately $40,000.

When considering leasing, the monthly payments range from $289 for the bZ XLE with $3,999 due at signing to about $327 for the C-HR SE and around $559 for the bZ Woodland. Notably, the C-HR comes standard with all-wheel drive (AWD), while the bZ charges an additional $5,000 for this option.

Performance-wise, the C-HR boasts a dual-motor setup that produces up to 338 hp, achieving 0-60 mph in about 5 seconds. The AWD bZ slightly outperforms it at 4.9 seconds, while the bZ Woodland excels at 4.4 seconds.

In terms of range, the C-HR, equipped with a 74.7 kWh battery, offers up to 290 miles, while the bZ can be configured with either a 57.7 kWh or 74.7 kWh battery for ranges of up to 236 miles and 314 miles, respectively. The C-HR is designed to fit a size closer to competitors like the Kia Niro, measuring 177.9 inches in length, 72.6 inches in width, and 63.8 inches in height.

Inside, both the C-HR and bZ come with a modernized interior featuring updated multimedia systems, including a 7-inch driver display and a 14-inch central touchscreen with wireless Apple CarPlay and Android Auto capabilities.

The larger bZ Woodland offers additional space—about 30 cubic feet more cargo capacity—compared to the standard bZ. As a rugged, off-road capable SUV, the bZ Woodland boasts a standard AWD powertrain yielding a total of 375 horsepower and can tow up to 3,500 lbs, although its driving range of 260 miles is slightly lower due to the added power.

All models are equipped with a built-in NACS charge port, facilitating recharging at Tesla Superchargers. Fast charging capabilities allow the SUVs to recharge from 10% to 80% within approximately 30 minutes.

In a competitive market, while Toyota’s $7,000 discount represents a significant incentive, it lacks compared to Hyundai and Chevy’s offers of $10,000 off models like the IONIQ 5 and Equinox EVs. Toyota’s promotional program runs until March 31, with varying offers by state, appealing to those eyeing the new three-row Highlander EV launching later this year.

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