Key Takeaways

• Unilever’s Beauty & Wellbeing and Personal Care divisions saw underlying sales growth of 5.1% and 4.1%, respectively, in Q3 2025.
• Key brands driving growth include Dove, Vaseline, Hourglass, and Liquid I.V., with double-digit increases reported for many products.
• The results reflect Unilever’s focus on science-led innovation and premium products in the beauty and personal care markets.

Strong Performance in Beauty & Wellbeing

Unilever’s Beauty & Wellbeing and Personal Care divisions showcased impressive performances in the third quarter of 2025, achieving underlying sales growth of 5.1% and 4.1%, respectively. This growth was significantly driven by advancements in innovative products across premium skincare, haircare, and deodorant categories.

The Beauty & Wellbeing segment’s growth was primarily led by prominent brands such as Dove Hair, Vaseline, Nutrafol, K18, Hourglass, and Liquid I.V. Notably, many of these brands reported double-digit sales increases. Prestige beauty brands Hourglass and Dermalogica showed signs of recovery, while Vaseline also experienced substantial growth thanks to new product launches, including the Cloud Soft Light Moisturiser in India.

The Wellbeing category gained traction with Liquid I.V.’s new sugar-free line, which now accounts for nearly 30% of the brand’s overall sales. This shift towards healthier product options aligns with growing consumer health consciousness.

In the Personal Care division, Dove’s innovations in premium deodorants and body care made significant contributions to sales. Additionally, brands like Pepsodent and CloseUp reported strong sales in oral care, with high-single-digit growth. The deodorant market remained stable, reinforced by solid performance in North America, while skin cleansing products saw modest growth from seasonal limited-edition offerings by Dove.

Strategic Focus and Market Trends

These results highlight Unilever’s ongoing strategy to pivot towards science-led innovation and premium product offerings in both beauty and personal care segments. The growth observed in prestige and wellbeing brands, combined with the successful introduction of higher-value personal care products, underscores Unilever’s commitment to enhancing its margin and building a more desirable product portfolio in key markets.

By focusing on premiumization and innovative formulations, Unilever aims to leverage the rising consumer preference for high-quality, scientifically backed products. This strategic approach is not only responding to current market demands but is also positioning Unilever for sustained growth in the competitive beauty and personal care landscape.

Overall, Unilever’s strong performance in Q3 2025 reflects its adaptive strategies in meeting consumer expectations and solidifying its market presence through enhanced product offerings.

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