Key Takeaways

• American Honda anticipates a 5% increase in U.S. auto sales for 2025, targeting 1.35 million units for Honda and 160,000 for Acura.
• The Acura RSX all-electric SUV and several new hybrid models will be introduced, emphasizing Honda’s flexible strategy in electrification.
• Key models, such as the new Passport and the return of the Prelude, are set to enhance Honda’s diverse lineup in the upcoming year.

During a recent media briefing, American Honda’s Vice President of Sales, Lance Woelfer, shared insights into the company’s automobile business outlook for 2025. The Honda brand and Acura made notable progress in 2024, with the former gaining a broader market share and the latter seeing a 7% sales increase in the second half of the year. Woelfer attributed this success to Honda’s strong product lineup and the easing of production constraints, leading to a total of 1.4 million units sold in 2024.

For 2025, American Honda projects sales of approximately 1.35 million for the Honda brand and up to 160,000 for Acura, representing a 5% rise compared to the previous year. The company is strategizing for competitiveness with a balanced approach that includes hybrid models, electrified SUVs, and new internal combustion engine (ICE) products.

The CR-V achieved a significant milestone in 2024 by surpassing 400,000 units sold, with 50% of sales attributed to hybrid models. This success reflects Honda’s focus on electrification, which will continue with plans to produce the Acura RSX all-electric SUV in Ohio by the end of 2025. This model aims to deliver a blend of electrified performance and design reminiscent of previous Acura vehicles.

Several key products are slated for 2025. The Acura lineup will introduce the ADX, a premium compact SUV, and enhancements to the Integra. Meanwhile, Honda’s offerings will include the rugged Passport and Passport TrailSport SUVs, a new TrailSport trim for the CR-V, and significant upgrades to the HR-V. The highly anticipated return of the Prelude will feature a sporty hybrid powertrain.

In terms of sustainability, Honda aims to spur EV adoption by providing access to the Tesla Supercharger network for Honda and Acura EV owners, alongside ongoing efforts to expand charging infrastructure. Two new Honda 0 Series models were previewed at CES, with plans for production commencing in 2026 at the EV Hub in Ohio. These initiatives underscore Honda’s commitment to evolving its electrification strategy based on consumer demand.

Overall, American Honda is positioned for a robust 2025 with a detailed lineup that caters to diverse customer preferences and emphasizes a transition toward sustainable mobility.

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