Key Takeaways
- ChangAn Automobile launched its brands CHANG-AN, DEEPAL, and AVATR in Europe, marking a significant effort in electric mobility.
- The company’s European operations will focus on major markets and innovation, employing around 500 professionals across the region.
- By 2030, ChangAn aims to significantly increase the number of electrified vehicles sold globally, targeting three million out of five million total vehicle sales.
ChangAn’s European Launch
ChangAn Automobile, a leader in intelligent low-carbon mobility technology, officially introduced its major brands—CHANG-AN, DEEPAL, and AVATR—during a launch event in Mainz, Germany, themed “Sharing the Future.” This marks a pivotal step in the company’s “Vast Ocean Plan,” emphasizing its commitment to innovation and sustainable transportation.
During the event, the DEEPAL S07 made its European debut alongside the CHANG-AN E07 and DEEPAL S05, which are set to launch in the market later. With a focus on electrification and advanced technologies, ChangAn aims to meet the growing demand for high-performance electric vehicles in Europe.
ChangAn’s global innovation efforts are supported by a collaborative research and development system operating across six countries, involving more than 18,000 R&D personnel. The company has established a formidable presence in the European EV market, including 16 research and product development centers and 180 laboratories.
The company’s market entry strategy for Europe will target key regions such as Norway, Denmark, Germany, the Netherlands, and the UK, with plans to expand presence throughout Europe by 2028. The newly established European headquarters will be based in the Netherlands, while a sales center has been set up in Munich, Germany. Currently, ChangAn employs approximately 500 professionals in Europe, including skilled designers and engineers from Italy and the UK, with plans for growth in local talent to foster innovation and strengthen market connections.
Zhu Huarong, Chairman of ChangAn Automobile, expressed enthusiasm about the launch in Germany, highlighting the company’s mission to drive sustainable mobility and enhance quality of life. He outlined ambitious sales goals to achieve three million global units by this year, including one million electrified vehicles. The company aims to ramp up production to five million vehicles annually by 2030, with three million being electrified.
ChangAn is dedicated to advancing its global presence by focusing on technology, intelligent manufacturing, and sustainable development, marking the European launch as a key milestone in its overarching global vision to establish itself as a world-class auto brand.
About ChangAn Automobile:
ChangAn Automobile is a global player in the intelligent low-carbon mobility sector, with over 915 design professionals from 31 countries. Its diverse vehicle lineup includes passenger cars, pickups, and light commercial vehicles, reinforcing its commitment to sustainable innovation and industry advancement.
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