Key Takeaways

• ChangAn Automobile unveiled its brands in Europe as part of its Vast Ocean Plan on March 21, coinciding with the 50th anniversary of China-EU diplomatic relations.
• The company aims to enhance its technological competitiveness and localize operations, having achieved a 49.6% year-on-year increase in international sales in 2024.
• ChangAn emphasizes safety and compliance, highlighted by the five-star Euro NCAP rating of its DEEPAL S07 model.

Expansion into Europe

ChangAn Automobile, an intelligent low-carbon mobility technology company, officially launched its CHANG-AN, DEEPAL, and AVATR brands in Europe on March 21, 2025, in Germany. This event celebrated the 50th anniversary of diplomatic relations between China and the EU and marked a significant milestone in ChangAn’s Vast Ocean Plan, aimed at global expansion and local adaptation.

Since initiating the Vast Ocean Plan in April 2023, ChangAn has accelerated its international strategy. The company expanded its presence by launching initiatives in Southeast Asia in November 2023, followed by Latin America and the Africa-Middle East regions in mid-2024. A strategic German subsidiary was established in September 2024 to reinforce its foothold in Europe.

Currently, ChangAn operates numerous production bases in China and the Asia-Pacific region, supported by a global R&D network that spans 10 countries and employs approximately 18,000 experts. This infrastructure facilitates international growth through a vast network of branches, factories, dealerships, and service personnel.

ChangAn’s efforts have led to impressive overseas sales performance, with international sales reaching 536,196 vehicles in 2024, a surge of 49.6% compared to the previous year. In January 2025, sales totaled 62,016, reflecting a 10% increase. The company has been in the European market since 2003, establishing a European Design Center to align with global design trends and enhance R&D capabilities.

As ChangAn enters 2025, its commitment to localization and sustainable growth remains strong. The company aims to meet local market demands by improving production efficiency and introducing specific vehicle models tailored to diverse consumer needs.

Safety continues to be a priority for ChangAn, evidenced by the DEEPAL S07’s five-star Euro NCAP rating obtained in late 2023. The company complies with the ISO 45001 Occupational Health and Safety Management System to ensure safe operations while expanding its market presence.

Zhu Huarong, Chairman of ChangAn Automobile, stated, “ChangAn is an open and collaborative company driven by a clear mission: to lead sustainable mobility and benefit human life.” Looking ahead, ChangAn endeavors to collaborate with global partners to foster innovation and solidify its reputation as a world-class automotive brand.

With a diverse lineup of products that includes passenger vehicles and light commercial vehicles, ChangAn continues to commit to technological innovation in pursuit of sustainable mobility solutions.

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