GEKA Celebrates 100 Years with Major Sustainability Achievements: 63% Emissions Cut and 100% Renewable Energy Worldwide

Key Takeaways

GEKA celebrates its 100-year anniversary with the release of its 2025 Sustainability Report, highlighting significant climate action and product innovation.
The company achieved a Gold rating from EcoVadis, ranking in the top 2% of assessed companies globally, and has set ambitious climate targets to reduce emissions.
GEKA’s commitment to sustainability extends through its entire production line and supply chain, reinforcing transparency and ethical practices.

Celebrating Sustainability and Innovation

GEKA, a frontrunner in beauty packaging and accessories, has unveiled its 2025 Sustainability Report, marking a significant milestone as the company celebrates a century of innovation in color cosmetics. The report underscores GEKA’s dedication to integrating environmental and social responsibility across its operations. The company is actively aiding its customers and suppliers in minimizing their environmental impact while fostering a more sustainable beauty industry.

In recognition of its efforts, GEKA GmbH has achieved an EcoVadis Gold rating, positioning it among the top 2% of companies evaluated worldwide. The report presents a thorough analysis of GEKA’s performance in environmental, social, and governance (ESG) areas, focusing on:

– Environmental initiatives including climate action, energy use, greenhouse gas emissions, water management, pollution control, and resource efficiency.
– Social considerations highlighting employee health and safety, workforce development, human rights, diversity, and community involvement.
– Governance practices involving ethical business conduct, responsible sourcing, and compliance measures.

At the forefront of the report is GEKA’s climate journey, with validated targets from the Science Based Targets initiative (SBTi). Between 2019 and 2025, GEKA has successfully reduced its Scope 1 and Scope 2 emissions by 63%, on track for an 80% reduction by 2029 and net-zero emissions across its supply chain by 2050.

Since 2025, all three of GEKA’s production sites—located in Bechhofen, Elgin, and Cotia—have utilized 100% renewable electricity, equating to a reduction of about 3,908 tonnes of CO₂ emissions annually. Energy efficiency improvements, such as converting approximately 950 light fixtures to LED technology, have also decreased electricity usage by around 680,000 kWh per year, the equivalent annual consumption of around 140 German households.

GEKA is renowned for translating its sustainability objectives into practical product solutions. Notable innovations include the industry’s first recycled fiber for cosmetic brushes and the first post-consumer recycled polypropylene (PCR-PP) material approved for cosmetic packaging in direct contact with products. This sustainable material not only matches the performance of virgin materials but also helps reduce CO₂ emissions by up to 75%.

The company is increasingly utilizing sustainable materials such as FSC-certified wood and recycled plastics in its accessories, as it continues to minimize packaging to essential needs. These advancements affirm GEKA’s role as a reliable and transparent partner in the beauty sector. CEO Jennifer Dean stated, “Our customers expect transparency, measurable progress and a shared commitment to sustainability throughout the value chain.”

GEKA’s commitment to responsible business practices extends to fair working conditions, prohibiting child labor, and promoting equal opportunities. A dedicated Social Performance Team ensures adherence to these policies throughout the company and its supply chain.

The full 2025 Sustainability Report, offering detailed insights into GEKA’s ESG performance and strategic actions for responsible growth, is available for download.

GEKA, founded in 1925, specializes in high-precision beauty application solutions and accessories, continuously innovating with numerous patents. As a part of medmix, a global leader in precision delivery devices, GEKA operates manufacturing sites across multiple continents, ensuring a commitment to quality and innovation in the beauty industry.

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