Healthy Extracts Expands Portfolio with $20M Acquisition of Sommer Ray’s Imaraïs Beauty

Key Takeaways

Healthy Extracts has acquired Imaraïs Beauty for approximately $20 million, focusing on influencer-led wellness brands.
Imaraïs, co-founded by Sommer Ray, targets annual revenue of $24 million by 2026 and over $55 million by 2027.
Healthy Extracts aims to transition into a clinically driven wellness platform, enhancing its retail distribution and consumer reach.

Acquisition Highlights

Healthy Extracts has secured Imaraïs Beauty, co-founded by influencer Sommer Ray, in a transaction valued at about $20 million. This acquisition aims to capitalize on the growing trend of influencer-led wellness brands and improve Healthy Extracts’ market presence.

The deal involves a combination of equity, cash, and common stock. Healthy Extracts anticipates that the merger will yield an annualized revenue run rate of approximately $24 million by the end of 2026, with projections exceeding $55 million in 2027. Imaraïs Beauty, established five years ago and having raised only about $400,000 prior to the acquisition, is poised for rapid growth.

Founded in Toronto, Imaraïs Beauty is set to leverage Healthy Extracts’ manufacturing capabilities to launch its products nationwide, including a partnership with CVS Pharmacy across more than 4,400 locations. The brand will offer five ingestible wellness products—Glow, Nourish, Youth, DePuff, and Sutra—featured in CVS’s “Trending Supplements” endcap. In addition to CVS, Imaraïs is also available at Ulta Beauty, Target, Nordstrom, and Sprouts Farmers Market.

Sommer Ray states, “From the beginning, our vision for Imaraïs Beauty was to build more than just a beauty brand…This next step with Healthy Extracts allows us to scale that vision in a much bigger way.”

The acquisition is part of Healthy Extracts’ strategy to strengthen its business profile and move towards a NASDAQ listing. CEO Don Swanson has personally invested to finance the acquisition and emphasized the benefits of acquiring Imaraïs, such as enhanced retail distribution and access to Ray’s considerable online following—which includes roughly 23 million Instagram followers.

Swanson notes, “We’ve been looking for something to break this market open, and Imaraïs is the one,” expressing ambitions of building a billion-dollar market cap company. Healthy Extracts is shifting its focus from traditional gummy manufacturing to becoming a clinically driven wellness platform. This evolution prioritizes ingredient verification, transparency in the supply chain, and label accuracy.

After the acquisition, Aaron Hefter, co-founder of Imaraïs, will remain with the company, offering insights on future acquisition opportunities. The emphasis will be on scientific validation, with plans to maintain rigorous manufacturing standards akin to those in Canada, where Imaraïs products were previously produced.

The supplement market is witnessing a surge in investment and acquisition activity, especially among celebrity and influencer-founded brands. Prominent deals include Unilever’s $1.2 billion acquisition of Grüns, and Herbalife’s purchase of Bioniq, backed by Cristiano Ronaldo. Other noteworthy investments include Create Wellness raising $20 million and Novos securing funding from Unilever Ventures.

The interest in influencer-led brands continues to grow, reflecting changing consumer preferences in the supplement market.

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