Hyundai’s New Grandeur Named “Car of the Month” by Korea Automobile Journalists Association for June

Key Takeaways

Hyundai’s “The New Grandeur” named Car of the Month for June 2026 by KAJA.
The vehicle scored 39 out of 50 points, excelling in design and driving performance.
Direct entry to K-COTY evaluation process, but higher pricing may deter some consumers.

Hyundai’s “The New Grandeur” Takes Top Honors

The Korea Automobile Journalists Association (KAJA) selected “The New Grandeur” by Hyundai Motor Company as the Car of the Month for June 2026. This decision was made public on June 5, following a rigorous evaluation of newly launched and revised models.

The selection committee assesses vehicles based on five key criteria: interior and exterior design, emotional quality, safety features, driving performance, energy efficiency, and marketability. Competing against nominees like the GMC Hummer EV SUV and KG Mobility’s New Torres, “The New Grandeur” earned an impressive 39 out of 50 points. The breakdown of scores includes 9/10 for design and emotional appeal, 8/10 for driving performance, and lower scores for safety features (7.7) and energy efficiency (7.3).

Won Sun-woong, chairman of the Car of the Year Selection Committee, praised the model for its advancements, highlighting its role in Hyundai’s shift toward software-defined vehicles (SDV). The integration of the innovative “Fleos Connect” operating system alongside a generative AI agent significantly enhances the infotainment experience. Improvements in noise, vibration, and harshness (NVH) control, achieved through reinforced body rigidity and aerodynamic design, affirm its status as a flagship sedan.

Additional high-tech features, such as the segment’s first second-row reclining seats and a smart vision roof, enhance the comfort and user experience for rear passengers. However, the model’s increased pricing might deter consumers, potentially impacting its market appeal. The second-row ride may also be firm on bumpy roads, which could be a consideration for families.

Since its inception in 2019, the KAJA has recognized a Car of the Month each month, with the Car of the Month receiving expedited entry into the Korea Car of the Year (K-COTY) evaluation process. Previously, Hyundai’s “The New Staria Electric” was awarded this honor as well.

The New Grandeur’s recognition not only underscores its design and technological achievements but also sets the stage for its potential impact in the competitive automotive market.

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