Key Takeaways

• Ice Spice’s first fragrance, In Ha Mood, celebrates her unique style and energy.
• The launch includes a social-first strategy and features an exclusive TikTok Shop LIVE event.
• Available in three sizes at Ulta Beauty, the fragrance promotes confidence and individuality.

New Fragrance Launch by Ice Spice

Ice Spice has officially unveiled her debut fragrance, In Ha Mood, marking a significant addition to her brand as a global superstar and multi-talented artist. The new eau de parfum embodies her confidence and individuality, reflecting the essence that resonates through her music and personal style. The launch adopts a social-first strategy, generating excitement and connecting with consumers in anticipation of its nationwide availability at Ulta Beauty.

Linda Suliafu, Vice President of Merchandising at Ulta Beauty, highlights the synergy between Ice Spice’s authentic connection with her community and the fragrance’s appeal. “Ice Spice has built an incredible connection with her community through her authentic style, creativity, and cultural influence,” Suliafu remarked, emphasizing how In Ha Mood integrates seamlessly into contemporary beauty trends.

Collaborating closely with the Revlon Fragrances team, Ice Spice helped craft a scent that authentically represents her personality. Named after her hit song, In Ha Mood aims to encapsulate the lifestyle she inspires, characterized by confidence and boldness. “Creating this fragrance with Revlon was a chance to bring my world into something people can actually wear,” Ice Spice stated. Describing the fragrance, she notes, “It’s feminine, but it’s also bold like the energy I put into my music.”

In Ha Mood is described as a Floral Fruity Amber fragrance, beginning with the exclusive Queen Royale Accord that blends berry fizz with pear and wild raspberry. The heart features a bouquet of rose, plum blossom, and magnolia, while the base comprises vanilla absolute, magenta moss, and sensual amber, creating a captivating finish.

The fragrance bottle design complements its vibrant spirit. Featuring a soft pink hue and sculptural shape, the bottle includes a butterfly-like bow detail at the neck and an emerald-cut cap. The bold inscription of “In Ha Mood” adds a personal touch, making it a distinctive addition to any fragrance collection.

Amber Garrison, President of Elizabeth Arden and Fragrances at Revlon, expressed excitement about the collaboration, stating, “Our partnership with Ice Spice enables us to bring her unique point of view and passion for scent to the fragrance category.” Garrison emphasized that the fragrance aims to resonate with a generation that seeks to express themselves through beauty and trends, leveraging digital and social media platforms to enhance engagement.

Notably, In Ha Mood’s launch was preceded by an innovative TikTok Shop LIVE event in collaboration with Ulta Beauty, marking it as the first new brand debut through Ulta’s TikTok Shop feature. This strategic introduction highlights the modern intersection of culture, commerce, and conversation within the beauty industry.

In Ha Mood fragrance is now exclusively available at Ulta.com in three distinct sizes, inviting fans to experience and embrace the confident allure that Ice Spice represents.

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