Indonesia Aims for Cosmetics Export Boost Amid Growing Local Industry

Key Takeaways

Indonesia’s Industry Ministry is enhancing support for small and medium cosmetics manufacturers to boost exports.
Cosmetics exports reached $473.8 million in 2025, marking a 13.7% increase from 2024.
Over 87% of Indonesia’s 1,655 cosmetics businesses are small and medium-sized, focusing on quality and international market access.

Enhanced Support for Local Cosmetics Industry

Indonesia’s Industry Ministry is elevating its support for small and medium-sized cosmetics manufacturers, aiming to bolster exports and enhance the international competitiveness of domestic beauty and personal care products. This initiative comes in response to the growing potential in the sector and aligns with the government’s strategic vision for economic development.

In 2025, Indonesia’s cosmetics exports reached $473.8 million, a significant increase of 13.7% from the previous year’s figure of $416.8 million. The growth underscores a rising demand for Indonesian cosmetic products in global markets. According to the Food and Drug Monitoring Agency, the country housed 1,655 cosmetics firms as of July 2026, with small and medium-sized enterprises (SMEs) making up more than 87% of this sector. Additionally, over 370,000 cosmetics products had gained registration status by August, indicating a diversified and expanding product range.

The government is implementing strategies aimed at improving various facets of cosmetics production, including enhancing production capacities, elevating product quality, encouraging innovation, and facilitating better access to international markets. Local manufacturer PT Follow Me Indonesia serves as a success story in this initiative, having successfully exported perfumes and hair gel to Papua New Guinea, demonstrating the potential of Indonesian products on the global stage.

This strategic focus on expanding the domestic cosmetics manufacturing base into a robust export industry not only supports local brands but also stimulates economic growth by positioning Indonesian cosmetics within neighborly and broader international markets. As the competitiveness of local manufacturers rises, the outlook for further growth in the cosmetics export sector appears promising.

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