Kiko Milano Hires Ex-LVMH Executive to Oversee France, Belgium, and Netherlands

Key Takeaways

Mikael Guery has been appointed President for France, Belgium, and the Netherlands at Kiko Milano, succeeding Hugues Laurençon.
Guery, with a background in luxury retail at LVMH, will manage nearly 200 stores and oversee commercial growth in these regions.
This move supports Kiko Milano’s strategy for international expansion, backed by majority shareholder L Catterton, as the brand aims to strengthen its market presence.

Leadership Change at Kiko Milano

Kiko Milano has enhanced its leadership team by appointing Mikael Guery as President for France, Belgium, and the Netherlands. This strategic decision comes as the Italian cosmetics brand continues to expand its presence in key European markets. Guery succeeds Hugues Laurençon and will take charge of managing operations across nearly 200 stores in these countries.

Guery brings extensive experience to his new role, having held senior positions at DFS and Sephora within the LVMH group. He also had a brief tenure as Managing Director of the pharmaceutical distributor Phoenix OCP. His background in luxury and beauty retail is expected to drive commercial growth and facilitate the ongoing expansion of Kiko Milano’s retail network.

This appointment aligns with Kiko Milano’s strategic efforts to bolster its leadership with seasoned professionals as the company accelerates its international growth. Under the majority ownership of L Catterton, Kiko Milano plans to continue extending its footprint beyond its current 1,500 stores in over 70 countries. As the brand prepares for a projected revenue of nearly €1 billion in 2025, Guery’s leadership is poised to play a crucial role in achieving these ambitious goals.

The push for experienced retail executives underscores a broader trend among brands aiming to enhance their market share and strengthen their operations, particularly in the competitive beauty sector. Kiko Milano’s growth strategy reflects a commitment to adapt and thrive in an evolving marketplace by leveraging the expertise of professionals like Guery. With this appointment, the brand is well-positioned to navigate the complexities of international expansion while enhancing its competitiveness in the beauty industry.

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