Key Takeaways
- Morgan Olson has launched the new Kestrel work truck, designed for smaller applications in various service sectors.
- The Kestrel features customizable cargo solutions and improved safety technologies.
- Founded in 1945, Morgan Olson is a leader in work truck manufacturing, specializing in step vans.
Introduction to the Kestrel Work Truck
Morgan Olson has introduced the Kestrel work truck, a compact vehicle emblematic of strength and efficiency, inspired by the agile kestrel falcon. This new addition aims to cater to an increasing demand for smaller, more efficient vehicles in delivery and service sectors.
Meeting Industry Needs
Joe Rudolph, Vice President of Sales and Marketing at Morgan Olson, emphasized the company’s commitment to adapting to market needs. With the rise in demand for smaller vehicles, the Kestrel is positioned as an ideal solution for various industries, including law enforcement and fire services. Its design merges functionality with the ability to handle delivery and service tasks effectively.
Key Features of the Kestrel
Despite its compact size, the Kestrel retains the robust performance associated with Morgan Olson’s products. Key features include:
– Customizable cargo access and management options
– Availability in both left- and right-hand drive configurations, along with four-wheel drive
– Enhanced comfort levels similar to automotive cabins
– Improved safety features, ensuring reliable operation for users
Rudolph highlighted that safety and serviceability were paramount in the Kestrel’s development, ensuring that it integrates seamlessly with an existing service network.
About Morgan Olson
Founded in 1945 and based in Sturgis, Michigan, Morgan Olson is North America’s premier manufacturer of purpose-built work truck bodies. The company holds a significant market share, producing nearly 70% of step vans in the region. Dedicated to quality and performance, Morgan Olson also maintains a reliable parts business, ensuring its vehicles remain operational. The Kestrel work truck is part of a growing product line that reinforces the company’s commitment to innovation and adaptability.
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