Key Takeaways
- Body care brand Saltair is reportedly considering a sale as parent company The Center explores strategic options.
- Investment bank Raymond James has been appointed to manage the sale process, with initial bids anticipated soon.
- Launched in 2022 with a projected US$150 million in sales by 2026, Saltair’s product line features skincare-inspired ingredients and is sold through major retailers.
Potential Sale of Saltair Under Evaluation
Saltair, a burgeoning body care brand, is reportedly contemplating a sale as its parent company, The Center, seeks strategic options. The Center has engaged Raymond James, an investment bank, to oversee the sale process, with initial bids expected shortly.
Founded in 2022 in collaboration with model and influencer Iskra Lawrence, Saltair has quickly gained traction in the beauty industry. Industry sources project the brand will generate approximately US$150 million in sales by the year 2026. Saltair’s product offerings include body washes, deodorant serums, and body oils, all featuring skin-care inspired ingredients such as niacinamide, squalane, and glycolic acid. These products are accessible through prominent retail channels, including Target, Ulta Beauty, and Amazon.
In 2025, The Center bolstered the leadership of Saltair by appointing Rachel Shelowitz as CEO and Erin Sale as Chief Marketing Officer. The company has a history of successful transactions, having sold the brand Naturium to e.l.f. Beauty for US$355 million and fragrance brand Phlur to TSG Consumer.
The potential sale of Saltair indicates a strong investor interest in body care brands that are experiencing rapid growth and possess robust distribution channels. Additionally, this move emphasizes the ongoing trend of consolidation within the beauty industry, as strategic buyers and private equity firms target high-growth brands for acquisition.
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