Key Takeaways
- Schneider Electric launches the festive edition of its ‘Bring Home the Smart’ campaign to encourage home upgrades.
- The campaign features new technologies like Miluz Zeta switches and Wiser Smart Home Automation to blend tradition with modern convenience.
- Schneider aims to enhance consumer experiences during home improvement season, making smart technology accessible to every Indian family.
Festive Campaign Overview
Schneider Electric has unveiled a festive edition of its ‘Bring Home the Smart’ campaign, designed to encourage consumers to enhance their homes with smart technology during the celebratory season. In India, the festive period often inspires home improvement and shopping, making it an ideal time to promote smart upgrades that integrate tradition with modern living.
The campaign showcases the Miluz Zeta range, which features air quality indicators, voltage surge protectors for appliance safety, and user-friendly USB A+C chargers. Additionally, the Wiser Smart Home Automation line offers energy-efficient living solutions, empowering homeowners to achieve a blend of comfort and technology.
Rajat Abbi, Vice President of Marketing at Schneider Electric India, emphasized that festivals signify new beginnings with family. The campaign aligns with this sentiment by offering elegant solutions that complement festive decor while providing convenience and energy savings. It aims to make homes not just smart, but also more connected and comfortable.
This edition builds on the original campaign theme with three new promotional films demonstrating how smart technology can simplify daily routines. Active in major cities, the campaign is leveraged through various marketing channels, and the e-commerce platform will enhance the shopping experience for customers during this busy season.
Sumati Sahgal, Vice President of Retail at Schneider Electric India, added that the campaign highlights integrated smart solutions that promote efficiency and security while honoring cherished traditions. As Schneider Electric continues to support families upgrading their homes, the initiative mirrors its commitment to innovation and sustainability in pursuit of making smart technology accessible to all Indian households.
With nearly 30 years in the industry, Schneider Electric remains dedicated to combining resource optimization with sustainable practices, ensuring a bright future for communities around the globe.
The content above is a summary. For more details, see the source article.
