Key Takeaways
- The Subaru Outback sold 10,552 units in April 2026, marking its best month this year despite an 8.3% decrease from last year.
- Subaru achieved record electric vehicle sales in April, with 2,053 units sold, largely driven by the Solterra model.
- Overall sales for Subaru decreased by 5.9% year-over-year in April, with some models like the Forester and Crosstrek showing notable performance.
Sales Performance of the Subaru Outback
Subaru recently released its April 2026 sales figures, indicating a strong performance for the midsize Outback, which sold 10,552 units—its highest monthly total this year. Although this figure reflects a decline of 8.3% from April 2025’s 11,501 units, it follows a successful prior year marked by the Outback being in its sixth generation. Year-to-date figures show that the Outback’s total sales stand at 37,626 units, down 26.9% compared to the 51,435 units sold in the same period last year.
Some critics attribute this decline to the new seventh-generation Outback’s more aggressive styling, which contrasts with its previous wagon-like appearance. However, the rebound in April may suggest that initial sluggish sales were due to the transition between model years and limited inventory rather than diminished consumer interest.
Record Electric Vehicle Sales
April 2026 also marked a significant milestone for Subaru, achieving its best month ever for electric vehicle sales, totaling 2,053 units. The Subaru Solterra led this charge with sales of 1,128 units, an 18.9% increase compared to April 2025. So far in 2026, Subaru has sold 4,169 units of the Solterra, reflecting a modest 2.2% increase over the previous year despite the absence of a federal tax credit.
Additionally, two new models—Trailseeker and Uncharted—debuted in April, selling 406 and 519 units, respectively. Although these numbers are modest, they represent the introduction of fresh offerings in Subaru’s lineup. Both models share platforms with Toyota’s bZ Woodland and C-HR.
Overall Sales Statistics for Subaru
Despite some successes, overall Subaru sales fell to 52,733 units in April, a decrease of 5.9% from last year’s 56,011 units. Year-to-date sales have also dipped by 12.7%, totaling 194,683 units.
However, the company has seen a few positive trends within its lineup. The Forester experienced a year-to-date sales increase of 4%, reaching 71,989 units, even though it faced a 7.7% drop in April sales, which totaled 17,837 units. The sporty WRX saw a substantial 52.6% surge in April, selling 1,178 units, although year-to-date sales still declined by 16.4% to 4,680 units. The Crosstrek also achieved a 4.9% increase in April, fueled by attractive lease options, with total sales hitting 15,667 units, though it remains down 7.5% year-to-date.
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