Taraji P. Henson Joins Celebrity Founders by Reacquiring Her Brand

Key Takeaways

Taraji P. Henson has acquired her TPH by Taraji brand from Maesa, though financial details remain undisclosed.
This move reflects a larger trend among brand founders reclaiming ownership, similar to Andrew Fitzsimons’ recent acquisition.
Henson expressed excitement over the potential growth of her brand, emphasizing its focus on inclusivity and self-care.

Acquisition of TPH by Taraji

Taraji P. Henson has successfully purchased her TPH by Taraji brand from the incubator Maesa. The financial specifics of the transaction have not been revealed. This acquisition aligns with a trend where founders are reclaiming control of their brands, a phenomenon recently seen with Andrew Fitzsimons, who bought back his hair brand from the same incubator last year.

Scott Kestenbaum, Chief Growth Officer of Maesa, expressed enthusiasm for Henson’s ownership, celebrating the brand’s successful five-year journey and the promising next chapter it is entering. Kestenbaum emphasized the positive developments this ownership transition could bring for the brand’s future.

In her statement to WWD, Henson shared the process leading to the acquisition, stating, “Over the past few months I have been in discussions with my partners at Maesa regarding the future of the TPH by Taraji brand, and am pleased to say we have reached a mutually beneficial agreement that has afforded me the opportunity to buy back TPH.”

Henson founded TPH with a vision centered around creating hair and scalp products that promote self-care and inclusivity. “From Day One, our shared vision was to create a brand that celebrates hair and scalp with high-performance products rooted in self-care, efficacy, and inclusivity,” she noted. The move to regain ownership signals Henson’s commitment to these principles and her desire to take an active role in the brand’s growth.

With Henson at the helm, TPH by Taraji aims to continue offering products that cater to diverse hair care needs, positioned effectively within the competitive beauty landscape. This strategic move enhances her brand’s authenticity and responsiveness to customer demands while signaling Henson’s determination to shape its future direction.

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